Project Brief
For this advanced project, I was tasked with creating a fictional brand identity, including branding, primary packaging design, and secondary packaging. I was also responsible for designing a custom die-cut box that would be physically produced as part of the final product.
Project Solution
For this project, I created a fictional jam brand called Jammy Sammy. My goal was to give the brand a retro look of the 60s-70s that made it look interesting and grab shoppers attention.
For the packaging, I chose to have custom mascots for each flavor that would be featured throughout the brand. The color palette was chosen because I wanted colors that represented each flavor, but weren't so bright that they were off-putting.
Programs
Adobe Illustrator
Adobe Photoshop
Procreate
For this advanced project, I was tasked with creating a fictional brand identity, including branding, primary packaging design, and secondary packaging. I was also responsible for designing a custom die-cut box that would be physically produced as part of the final product.
Project Solution
For this project, I created a fictional jam brand called Jammy Sammy. My goal was to give the brand a retro look of the 60s-70s that made it look interesting and grab shoppers attention.
For the packaging, I chose to have custom mascots for each flavor that would be featured throughout the brand. The color palette was chosen because I wanted colors that represented each flavor, but weren't so bright that they were off-putting.
Programs
Adobe Illustrator
Adobe Photoshop
Procreate
