Project Brief
For this advanced project, I was tasked with creating a full brand identity including the branding, packaging design, and social media content while applying all the skills we had learned up to that point. The goal was to build a cohesive visual system that worked across both print and digital platforms and showed how the brand could function in a real-world context.
Project Solution
For this project, I created a fictional brand called Mellow Moo, an ice cream company focused on THC-infused products. My goal was to give the brand a retro look that feels fun and nostalgic, something eye-catching on the shelf that connects with young adults who grew up with classic ice cream designs and are now of legal age.
For the packaging, I used wavy, slightly psychedelic patterns to add excitement and visual energy to the product. The color palette was chosen because the colors pop, but they aren’t so bright that they become overwhelming or off-putting. I wanted the visuals to feel bold while still being easy on the eyes.
The social media graphics follow the same style, using consistent backgrounds, colors, and textures to bring everything back to the packaging, and branding to keep the overall identity cohesive
Programs
Adobe Illustrator
Adobe Photoshop
Autodesk 3DS Max
For this advanced project, I was tasked with creating a full brand identity including the branding, packaging design, and social media content while applying all the skills we had learned up to that point. The goal was to build a cohesive visual system that worked across both print and digital platforms and showed how the brand could function in a real-world context.
Project Solution
For this project, I created a fictional brand called Mellow Moo, an ice cream company focused on THC-infused products. My goal was to give the brand a retro look that feels fun and nostalgic, something eye-catching on the shelf that connects with young adults who grew up with classic ice cream designs and are now of legal age.
For the packaging, I used wavy, slightly psychedelic patterns to add excitement and visual energy to the product. The color palette was chosen because the colors pop, but they aren’t so bright that they become overwhelming or off-putting. I wanted the visuals to feel bold while still being easy on the eyes.
The social media graphics follow the same style, using consistent backgrounds, colors, and textures to bring everything back to the packaging, and branding to keep the overall identity cohesive
Programs
Adobe Illustrator
Adobe Photoshop
Autodesk 3DS Max
